About Big Fish Co
The Pandemic and Generosity.What is this the perfect opportunity for?
How we came to transform is rooted in this question. And the longer we stayed in this question, the bigger the vision grew.
There’s room in this time to explore and wrestle with the mission and the heart of every for-profit company, particularly yoga. This question tested the values of the leadership and the culture of our ten-year brand. What we’re talking about is the condition of the heart. Not condition of circumstance.
It’s been through 2020 that we realize yoga is necessary. Instead of paying for unnecessary overhead, we get to stand in generosity and reach anyone and everyone who needs the transformative power of yoga. We embrace vision and forward thinking for expanding the brand that has a solid foundation and caused thousands of people locally to experience yoga from depth, heart, and power. We’re on a mission to give yoga for $17/month to everyone in our lifetime.
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
― Buckminster Fuller
Our Core Values:
Beauty. Abundance. Generosity.
A monthly membership to offer daily, inspirationally themed and transformative classes, expand your physical practice of yoga through our monthly Commit Series, and cause new connections and upgraded relationships and conversations.
You don’t come to Big Fish because you need popular yoga. You come because you want to experience a deep sense of meaning and purpose. You come because you want to transform
If we believe that yoga is what the world needs, we have to get yoga out to the world. If we want everyone in the world to have access to yoga, we have to change the model.
We’re not trying to save people. We just want to be able to give something to people. This is transforming.
If you believe it, you’ll see it.Big Fish came out of believing in something bigger. At the age of 38, my brother Alan was diagnosed with a rare form of leukemia. He moved into a corner room at the UAB Hospital in our hometown of Birmingham, Alabama, to receive months of chemotherapy.
A lot can happen in a decade.After a DECADE, Big Fish Power Yoga is now BIG FISH CO
Our greatest reward is the deep community that has grown since the beginning. Not just friends; rather a family of loving community, generous partners, and vibrant people investing in something bigger than oneself. Standing together, we’ve celebrated some really amazing things.
And that's just the beginning.